EXPEDIA.CO.UK LAUNCHES NEW SNOW COMPANION FACEBOOK APP

Expedia.co.uk launches new SNOW COMPANION FACEBOOK APP

London, 5th January:Expedia.co.uk, the world’s leading travel booking site, has launched its new-look Ski Store and group booking Facebook app ‘Expedia Snow Companion’. The new app has been launched as part of Expedia’s commitment to making travel simple and driving innovation in travel. 

The Facebook Expedia Snow Companion app allows users to plan their entire holiday in just a few easy steps; taking the hassle out of group emails and ongoing negotiation, the app allows users to ‘cut out the faff’ and get their ski trip organised and booked quickly and efficiently.

The key features of Expedia.co.uk’s new Snow Companion app are:

• The app makes it quick and simple for large groups to plan, discuss, vote on and book their preferred ski holiday all in the one place
• Customers can receive holiday deals, create a shortlist of favourites and vote on their preferred destination – and can even book directly from the dedicated app.
• It runs within Facebook, making it easy for users to contact their existing network of friends. Facebook friends can vote on their preferred ski holiday option, taking the hassle out of long group emails and discussions
• Customers can choose from a wide range of ski and snowboarding resorts across Europe and North America from a range of UK departure airports

This tool brings together Expedia.co.uk’s existing ski inventory in a new and exciting way and allows customers to book their whole trip quickly and easily via Facebook. Expedia Snow Companion has been developed in conjunction with UK-based digital products and service design company, Made by Many, using co-creation techniques and an Agile development process. Expedia and Made by Many worked together with ski and snowboard enthusiasts to build the product, and adopted an iterative approach, making it easy to build on and enhance design successes to date.

Andy Washington, Managing Director of Expedia in the UK and Ireland, says “The launch of Expedia Snow Companion is part of our commitment to driving innovation and making travel planning simple. the launch of Expedia Snow Companion further underlines how Expedia is ‘powered by people who travel. By bringing together travellers both inside and outside the company in the creation of our new services, we believe we can create genuine social travel innovation.  Expedia Snow Companion is the first of a number of socially designed services that we will launch to make it even easier for our customers to plan and enjoy their holidays.”

-ENDS- 

For further press information, please contact the Expedia press office team:

Telephone: 08448 751 457

Email: expediapressoffice@golinharris.com

EDITORS NOTES:

About Expedia, Inc.

With access to 145,000 hotels around the world (including boutique hotels as well as major hotel brand names),over 300 airlines along with specialist tools to help refine these choices, Expedia.co.uk   helps travellers to find and create the trip that best matches their individual requirements. Expedia.co.uk partners with loyalty programme Nectar in the UK enabling its customers to collect 200 Nectar points on flight only, hotel or car hire bookings and 1000 points on package purchases through www.expedia.co.uk.

Expedia.co.uk is part of the Expedia Inc. brand portfolio. The company delivers consumers value in leisure and business travel, drives incremental demand and direct bookings to travel suppliers, and provides advertisers the opportunity to reach a highly valuable audience of in-market travel consumers through Expedia Media Solutions. Expedia also powers bookings for some of the world's leading airlines and hotels, top consumer brands, high traffic websites, and thousands of active affiliates through Expedia® Affiliate Network.

Expedia, Expedia.co.uk and the Airplane logo are trademarks or registered trademarks of Expedia, Inc. in the European Union and certain other jurisdictions. All other trademarks are property of their respective owners. © 2012 Expedia, Inc.